BRIEF

Guide to Effective Communication

To successfully start cooperation and achieve a satisfactory result, it is worth beginning with the preparation of a brief. It serves as a guide to help clearly express the client’s expectations and needs.

Company

Project goal

Detailed description of the product and expectations regarding the project.

Purpose, functionality, and operation of the product.

Expected product lifespan.

Product usage environment.

Benefits of using the product.

The expected impact of the project on the company or audience (e.g. increased sales, improved image).

Subjective visual and functional characteristics of the product (you may use adjectives such as: functional, innovative, durable, distinctive, dynamic, intuitive, efficient, robust, aesthetic, universal, user-friendly, delicate, fun, minimalist).

Other important product features that have been omitted above.

Project details

Preferred production technology.

Preferred materials of which product is to be made of.

Preferred color scheme. If there is a Brandbook please attach.

Product frame dimensions.

Whether the product will have an electronic circuit. If so, has a PCB design been made?

Is the product a completely new design? If not, will it be based on previously created elements? Is a 3D model available?

Expected number of product units produced / year.

Target unit production cost (price to customer).

Target group

Identify the main target group to avoid product creation "for everyone."

A detailed description of the product's audience (e.g., age, interests, needs, location).

Market & competition

Information about the market in which the company operates.

Anticipated countries of distribution of the product and estimated number of customers.

Competing companies (web links).

The company's position compared to its competitors, taking into account its strengths and weaknesses.

Formal requirements

Any applicable regulations, standards, and other formal constraints the product must meet to be approved for use.

Timeframe

Estimated project start date.

Estimated product launch date (deadline).

Budget

Budget allocated for the project.

Scope of work

Additional services

I accept the

Company

Project goal

Detailed description of the product and expectations regarding the project.

Purpose, functionality, and operation of the product.

Expected product lifespan.

Product usage environment.

Benefits of using the product.

The expected impact of the project on the company or audience (e.g. increased sales, improved image).

Other important product features that have been omitted above.

Project details

Preferred production technology.

Preferred materials of which product is to be made of.

Preferred color scheme. If there is a Brandbook please attach.

Product frame dimensions.

Whether the product will have an electronic circuit. If so, has a PCB design been made?

Is the product a completely new design? If not, will it be based on previously created elements? Is a 3D model available?

Expected number of product units produced / year.

Target unit production cost (price to customer).

Target group

Identify the main target group to avoid product creation "for everyone."

A detailed description of the product's audience (e.g., age, interests, needs, location).

Market & competition

Information about the market in which the company operates.

Anticipated countries of distribution of the product and estimated number of customers.

Competing companies (web links).

The company's position compared to its competitors, taking into account its strengths and weaknesses.

Formal requirements

Any applicable regulations, standards, and other formal constraints the product must meet to be approved for use.

Timeframe

Estimated project start date.

Estimated product launch date (deadline).

Budget

Budget allocated for the project.

Scope of work

Additional services

I accept the

Company

Project goal

Detailed description of the product and expectations regarding the project.

Purpose, functionality, and operation of the product.

Expected product lifespan.

Product usage environment.

Benefits of using the product.

The expected impact of the project on the company or audience (e.g. increased sales, improved image).

Other important product features that have been omitted above.

Project details

Preferred production technology.

Preferred materials of which product is to be made of.

Preferred color scheme. If there is a Brandbook please attach.

Product frame dimensions.

Whether the product will have an electronic circuit. If so, has a PCB design been made?

Is the product a completely new design? If not, will it be based on previously created elements? Is a 3D model available?

Expected number of product units produced / year.

Target unit production cost (price to customer).

Target group

Identify the main target group to avoid product creation "for everyone."

A detailed description of the product's audience (e.g., age, interests, needs, location).

Market & competition

Information about the market in which the company operates.

Anticipated countries of distribution of the product and estimated number of customers.

Competing companies (web links).

The company's position compared to its competitors, taking into account its strengths and weaknesses.

Formal requirements

Any applicable regulations, standards, and other formal constraints the product must meet to be approved for use.

Timeframe

Estimated project start date.

Estimated product launch date (deadline).

Budget

Budget allocated for the project.

Scope of work

Additional services

I accept the

Discover the areas where we can help your business grow.

BRIEF

Guide to Effective Communication

Company information

Project goal

Project details

Target group

Market & competition

Formal requirements

Timeframe

Budget

Scope of work

Submit

Company information

Project goal

Project details

Target group

Market & competition

Formal requirements

Timeframe

Budget

Scope of work

Submit

Company information

Project goal

Project details

Target group

Market & competition

Formal requirements

Timeframe

Budget

Scope of work

Submit

Discover the areas where we can help your business grow.

Services

Services

Services

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